Azenta Life Sciences (formerly GENEWIZ) is a global biotechnology company providing genomic services and laboratory solutions that support scientific research and drug discovery. As the Creative Art Director, I helped bring the new Azenta identity to life by creating a consistent brand experience across customer and employee touchpoints.
Event and Trade shows
Led the creative design of trade show experiences for premier genomics conferences, including ASHG, ACMG, AGBT, and ESHG, creating integrated booth environments, presentations, digital displays, and customer engagement materials.
Corporate Collateral
Directed a large-scale brand transition, redesigning and migrating 300+ marketing assets and 200+ videos while establishing brand guidelines, governance, design systems, and scalable creative resources to support global consistency.
Digital Experience & UX/UI
Partnered with cross-functional product, sales, marketing, IT, and client-facing teams to improve websites, customer portals, eCommerce platforms, digital experiences, and overall customer engagement.
Corporate Facility Design
Design global corporate office signage, artwork, glass displays and developed facility brand guidelines.
Corporate Facility Guidelines
Designed a scalable facility brand standards guide that aligned workplace environments with Azenta's corporate identity, creating a unified experience for employees, visitors, and customers across global locations.
Social Media
Developed organic and campaign-based social media graphics that increased brand visibility, promoted products and events, and reinforced Azenta's visual identity across multiple digital platforms.
